Marketing is the field where you cannot predict anything and nowadays we all are aware new trending field which is a Digital Marketing. If your business wants to be competitive in today’s online world you must have to adapt the rapidly happening changes in this digital marketing field.
We are currently in a world where marketers cannot stick to a one strategy as consumer interests and behavior is hard to predict. So, here on Write Views we are sharing the trends which will help every business not just to sustain in the market but also discover age of innovation.
2020 is the year where standing out is really important and for that you need to come up with personalized content, emails, products and more. Here data shows that 90% consumers claim that they find personalized content very appealing. It differentiate customer’s experience to new level and leads to very emotional bond and boosting loyalty of customer.
Influencer Marketing focuses on using key leaders to showcase and promote your brand and products. Influencers can be celebrities, social activists, you tubers. Data proves that 63% of consumers trust the influencers opinions more than the brand say about themselves.
Social Messaging Applications
Social Messaging Applications (Apps) usually help in sending text to directly to the customers also with personalized message. Such type of apps helps in making customer-marketer relation smoother and healthy.
As new trends are coming and getting introduced among them voice search is one the trending one. Just like Alexa helps in finding anything just through your voice and you get the result same way nowadays companies needs to adapt this voice search trend. So customers can use their voice assistance to buy and smoother the whole process.
Video marketing is the most successful and important trend and going to be for next 5-10 years. About 72% of businesses say that videos has improved their conversion rate. This proves that by far video marketing is the most popular way customer want to know about new product.
So here you have the top five trends of digital marketing one cannot ignore in 2020. You must keep looking ahead and search to embrace new technologies and strategies to gain an edge over your competitors.